{"id":5830,"date":"2025-02-04T14:49:48","date_gmt":"2025-02-04T13:49:48","guid":{"rendered":"https:\/\/astridlindgrensnas.se\/privacy-policy\/"},"modified":"2025-05-05T14:22:46","modified_gmt":"2025-05-05T12:22:46","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/astridlindgrensnas.se\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n
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Privacy Policy<\/h2>\n\t\t\t\t
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PRIVACY POLICY FOR ASTRID LINDGRENS VIMMERBY AB<\/strong><\/p>\n

At the Astrid Lindgren Group, we care about the integrity of your personal data and believe it is important that it is handled in a secure way. In this privacy policy, you will find information about how:<\/p>\n

Astrid Lindgrens Vimmerby AB<\/strong> (org.nr 556303-3033, Fabriksgatan 7, 598 40 Vimmerby), the party responsible for the data processing, Astrid Lindgren\u2019s World, Astrid Lindgren\u2019s N\u00e4s<\/strong> andAstrid Lindgren\u2019s Vimmerby Konferens och M\u00f6ten<\/strong>,<\/p>\n

process your personal data in relation to visits, bookings, events and other activities.<\/p>\n

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  1. CONTACT<\/strong><\/li>\n<\/ol>\n

    You are always welcome to contact us\/our customer service at dataskydd@astridlindgrensvimmerby.se<\/a> or by phone: +46 (0)492\u201379 800 with questions or concerns about how we handle your data or this policy.<\/p>\n

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    1. PROCESSING OF PERSONAL DATA FOR WHICH ASTRID LINDGRENS VIMMERBY AB IS RESPONSIBLE<\/strong><\/li>\n<\/ol>\n

      Astrid Lindgrens Vimmerby AB processes different types of personal data depending on context and purpose. Some personal data is collected when you provide it through your contact with us, such as when you book tickets or accommodation or register for events. Other personal data is collected when you use our website. Below is a more detailed description of the personal data processing we carry out.<\/p>\n

      (i) For managing your bookings and purchases<\/strong><\/p>\n

      Personal data:<\/strong>
      \nPersonal data you have provided in connection with your booking, such as first and last name, address, phone number, email address and booking information (e.g. booking number, number of visitors and types of accommodation). If you choose to pay by invoice, your personal identity number will also be stored.<\/p>\n

      Use and purposes:<\/strong>
      \nTo manage your bookings, payments, changes, cancellations and sending of booking confirmations and to communicate with you about your booking.<\/p>\n

      Legal grounds:<\/strong>
      \nTo fulfil our contractual obligations for the purposes of your booking.<\/p>\n

      When does data processing stop?<\/strong>
      \nBooking information is stored for 36 months after the service has been provided and payment has been made in order to help you with any complaints and warranty issues. For purchases, your data is stored for 7 years as per the Accounting Act.<\/p>\n

      (ii) For targeted marketing<\/strong><\/p>\n

      Personal data:<\/strong>
      \nPersonal data provided by you in connection with your booking, such as first and last name, address, Email address and phone number, as well as data collected via cookies when you visit our website.<\/p>\n

      Use and purposes:<\/strong>
      \nWe send and show you marketing material and offers customised to your preferences based on the personal data above. This information also allows us to measure the performance of our campaigns and improve our services.<\/p>\n

      You can also read about how we manage cookies in our cookie policy here.<\/p>\n

      Legal grounds:<\/strong>
      \nLegitimate interest. This processing of your personal data is based on our legitimate interest in marketing our services to you.<\/p>\n

      When does data processing stop?<\/strong>
      \nWe market our services up to 24 months after your last activity on       www.astridlindgrensnas.se<\/a>, provided that you have not actively opted out of further marketing.<\/p>\n

      (iii) To send newsletters<\/strong><\/p>\n

      Personal data:<\/strong>
      \nFirst and last name, email address and other information you provide when you sign up for newsletters.<\/p>\n

      Use and purposes:<\/strong>
      \nTo send you our newsletter with information about events, offers and what\u2019s happening at Astrid Lindgrens Vimmerby AB.<\/p>\n

      Legal grounds:<\/strong>
      \nYour consent to data processing when you sign up for our newsletter.<\/p>\n

      When does data processing stop<\/strong>
      \nYou can withdraw your consent and unsubscribe from our newsletter at any time by contacting us or using the link in the newsletter.<\/p>\n

      (iv) If you participate in competitions or events we organise<\/strong><\/p>\n

      Personal details:<\/strong>
      \nName, contact details (such as email address and telephone number), and any information you provide in connection with the competition.<\/p>\n

      Use and purposes:<\/strong>
      \nTo administer competitions and events, including sending you information before and after your participation.<\/p>\n

      Legal grounds:<\/strong>
      \nLegitimate interest. This processing is carried out to manage your participation in competitions and events.<\/p>\n

      When does data processing stop?<\/strong>
      \nThe processing of personal data stops when the competition or event has ended.<\/p>\n

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      1. COOKIES<\/strong><\/li>\n<\/ol>\n

        We use cookies on our website to provide you with a better user experience and for personalised marketing. Read more about our cookies in our cookie policy.<\/p>\n

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        1. DO WE SHARE OR DISSEMINATE YOUR PERSONAL DATA?<\/strong><\/li>\n<\/ol>\n

          We do not share your personal data except when necessary in the conduct of our business and to fulfil the purposes of the data processing. Below you can find an explanation of the companies we share information with and why we do so.<\/p>\n