PRIVACY POLICY FOR ASTRID LINDGRENS VIMMERBY AB

At the Astrid Lindgren Group, we care about the integrity of your personal data and believe it is important that it is handled in a secure way. In this privacy policy, you will find information about how:

Astrid Lindgrens Vimmerby AB (org.nr 556303-3033, Fabriksgatan 7, 598 40 Vimmerby), the party responsible for the data processing, Astrid Lindgren’s World, Astrid Lindgren’s Näs andAstrid Lindgren’s Vimmerby Konferens och Möten,

process your personal data in relation to visits, bookings, events and other activities.

1. CONTACT

You are always welcome to contact us/our customer service at dataskydd@astridlindgrensvimmerby.se or by phone: +46 (0)492–79 800 with questions or concerns about how we handle your data or this policy.

2. PROCESSING OF PERSONAL DATA FOR WHICH ASTRID LINDGRENS VIMMERBY AB IS RESPONSIBLE

Astrid Lindgrens Vimmerby AB processes different types of personal data depending on context and purpose. Some personal data is collected when you provide it through your contact with us, such as when you book tickets or accommodation or register for events. Other personal data is collected when you use our website. Below is a more detailed description of the personal data processing we carry out.

(i) For managing your bookings and purchases

Personal data:
Personal data you have provided in connection with your booking, such as first and last name, address, phone number, email address and booking information (e.g. booking number, number of visitors and types of accommodation). If you choose to pay by invoice, your personal identity number will also be stored.

Use and purposes:
To manage your bookings, payments, changes, cancellations and sending of booking confirmations and to communicate with you about your booking.

Legal grounds:
To fulfil our contractual obligations for the purposes of your booking.

When does data processing stop?
Booking information is stored for 36 months after the service has been provided and payment has been made in order to help you with any complaints and warranty issues. For purchases, your data is stored for 7 years as per the Accounting Act.

(ii) For targeted marketing

Personal data:
Personal data provided by you in connection with your booking, such as first and last name, address, Email address and phone number, as well as data collected via cookies when you visit our website.

Use and purposes:
We send and show you marketing material and offers customised to your preferences based on the personal data above. This information also allows us to measure the performance of our campaigns and improve our services.

You can also read about how we manage cookies in our cookie policy here.

Legal grounds:
Legitimate interest. This processing of your personal data is based on our legitimate interest in marketing our services to you.

When does data processing stop?
We market our services up to 24 months after your last activity on www.astridlindgrensnas.se, provided that you have not actively opted out of further marketing.

(iii) To send newsletters

Personal data:
First and last name, email address and other information you provide when you sign up for newsletters.

Use and purposes:
To send you our newsletter with information about events, offers and what’s happening at Astrid Lindgrens Vimmerby AB.

Legal grounds:
Your consent to data processing when you sign up for our newsletter.

When does data processing stop
You can withdraw your consent and unsubscribe from our newsletter at any time by contacting us or using the link in the newsletter.

(iv) If you participate in competitions or events we organise

Personal details:
Name, contact details (such as email address and telephone number), and any information you provide in connection with the competition.

Use and purposes:
To administer competitions and events, including sending you information before and after your participation.

Legal grounds:
Legitimate interest. This processing is carried out to manage your participation in competitions and events.

When does data processing stop?
The processing of personal data stops when the competition or event has ended.

3. COOKIES

We use cookies on our website to provide you with a better user experience and for personalised marketing. Read more about our cookies in our cookie policy.

4. DO WE SHARE OR DISSEMINATE YOUR PERSONAL DATA?

We do not share your personal data except when necessary in the conduct of our business and to fulfil the purposes of the data processing. Below you can find an explanation of the companies we share information with and why we do so.

• Other companies within our group, when necessary to fulfil the purpose of the data processing, such as for information and marketing purposes.

(ii)      Data Processors: Partners in different fields who process your personal data on our behalf according to our instructions, i.e. as processors, when it is necessary to fulfil the purpose of the processing as described above, such as:

Payment processing companies

Advertising and marketing companies

IT system providers

 

TRANSFER OF PERSONAL DATA TO THIRD COUNTRIES

Our personal data processing mainly takes place within Sweden and the EU/EEA. When transferring data to third countries, we comply with applicable legislation and ensure that appropriate safeguards are in place.

 

6. WHAT RIGHTS DO YOU HAVE AS A DATA SUBJECT?

Upon request (to be sent to our email address above and below), you have the right to:

(i) Obtain an extract from the data register, i.e. confirmation as to whether or not personal data related to you is being processed and, if so, a copy of the personal data

(ii) Request rectification if your personal data is inaccurate or incomplete

(iii) Request erasure (‘right to be forgotten’) of your personal data if the purpose of the processing is no longer legal, necessary or reasonable in the circumstances;

(iv) Transfer personal data that you have provided to us to another controller (‘right to data portability’) if the lawful basis for our processing is to fulfil a contract with you or your consent.

(v) Restrict personal data processing in certain cases when the processing is based on legitimate interest, and

(vi) object to the processing of personal data when it is based on legitimate interest.

You have the right to:

• Access your personal data (register extracts)
• Request correction of incorrect data
• Request erasure of your personal data under certain conditions
• Object to processing of your personal data for marketing purposes
• Make a request for data portability
• Lodge a complaint with the Swedish Authority for Data Protection

7. COMPLAINTS TO THE SWEDISH AUTHORITY FOR PROTECTION

You are always welcome to contact us at info@astridlindgrensvimmerby.se or by phone on: +46 (0)492-798 00 with questions or concerns about how we process your data or this policy, or if you wish to exercise your rights in any way. If you are not satisfied with how we process your personal data, we hope you will contact us to give us the opportunity to address your concerns. You also have the right to lodge a complaint about our processing of your personal data with the Swedish Authority for Data Protection; please see www.datainspektionen.se.

8. CHANGES TO THIS PRIVACY POLICY

We may make changes to this Privacy Policy. The latest version of the Privacy Policy is available on our website.

Updated 2024-10-17

Download the privacy policy in full below.